LGBT MARKETING AGENCY
Purpose-Driven, Diversity-Led Marketing for Authentic Connections
Monumental is proud to be a leading LGBT marketing agency with a mission to connect brands authentically with LGBTQ+ communities. As a minority-owned agency, we understand the importance of inclusivity and the power of purpose-driven campaigns. With our diversity-led approach, we help brands resonate with LGBTQ+ audiences in a way that’s both impactful and genuine.
The LGBTQ+ community in the UK alone represents a market value of over £6 billion annually, making it a vibrant, loyal, and valuable audience.
However, engaging with LGBTQ+ audiences goes beyond tapping into spending power; it’s about fostering genuine connections through campaigns that reflect authenticity, respect, and shared values.
OUR LGBT MARKETING SERVICES
LGBT INFLUENCER MARKETING
We partner with LGBTQ+ influencers who not only have strong audience engagement but also align with your brand values. By creating campaigns that reflect the diversity within the community, we amplify your brand’s voice through trusted voices who drive both awareness and conversion.
Diverse Influencer Network: Access a curated network of LGBTQ+ influencers across various platforms.
Authentic Engagement: Drive genuine connections with audiences who value representation and inclusivity.
Performance-Driven: Generate results beyond engagement—boost traffic, conversions, and brand loyalty.
SOCIAL MEDIA
Our social media strategies are crafted to reach and resonate with LGBTQ+ communities on the platforms where they’re most active. Through engaging content, we foster community and inspire brand loyalty.
Platform-Specific Content: Tailored posts for Instagram, TikTok, and more, designed to connect with LGBTQ+ audiences.
Community Building: Develop a strong online presence that nurtures brand loyalty and advocacy.
Engagement-Driven Results: Increase followers, engagement rates, and long-term connections.
PR
Our PR services go beyond traditional media outreach to strategically position your brand within the LGBTQ+ community. We secure meaningful coverage that reflects your brand’s commitment to inclusivity and aligns with your values.
Targeted Media Outreach: Engage with LGBTQ+ publications and relevant outlets to maximize brand exposure.
Storytelling with Purpose: Craft narratives that align with your brand’s mission and resonate with audiences.
Positive Brand Image: Build credibility and trust within the LGBTQ+ community through authentic PR efforts.
Results for our LGBT marketing campaigns
As an LGBTbe accredited business and a finalist of ‘The Diversity Champion of the Year Award’ at Lloyd’s Business of Excellence Awards 2022, we’ve worked with LGBT brands that range in industries from F&B, Travel, Entertainment and Leisure, Hospitality and many more. We’ve gained a strong awareness of what piques this industry’s interests and have been able to communicate messaging and values to LGBT audiences to a high standard. From our experience, we know that:
LGBT customers prefer to purchase goods or services from a company that advertises in LGBT media or has ad content that is explicitly targeted to them.
LGBT consumers remain loyal to gay-friendly brands even when other companies offer lower prices.
LGBT audiences are a valuable market, with an estimated value of up to £6 billion in the UK alone.
If your brand has an honest desire to add value to the LGBT community then this audience can be a lucrative and loyal one.
The UK's Best LGBT Marketing Agency
The UK's Best LGBT Marketing Agency
Diversity-Driven Approach
As a minority-owned agency with an LGBTBE accreditation, Monumental embodies diversity in every campaign we create. We understand the nuances of marketing to LGBTQ+ communities, and our campaigns are built on authentic representation and inclusivity.
Track Record of Success
With a portfolio that includes leading LGBTQ+ brands across various industries, we’ve proven our ability to connect brands with LGBTQ+ audiences in a way that drives real results. Our approach delivers both measurable outcomes and meaningful connections.
Pro Bono Contributions
Our commitment to the LGBTQ+ community goes beyond marketing. Each year, we donate approximately £100,000 in pro bono services to charities and nonprofits aligned with our values, including Pride Edinburgh and Kaleidoscope Trust.
Expertise & Experience
Led by Jamie Love, an experienced marketer and LGBT advocate, Monumental combines industry knowledge with a personal commitment to empowering LGBTQ+ brands. Jamie’s dedication to inclusivity drives our mission to create campaigns that resonate on a deeper level.