5,723% Follower Growth: Feather & Down Boosts TikTok Presence with UGC-Driven Strategy
Feather & Down
Client
Wellness
Industry
5,723%
FOLLOWER INCREASE
4%
ENG RATE
927K
VIEWS
THE CHALLENGE
Feather & Down, the UK’s top sleep brand, wanted to establish a strong presence on TikTok to drive brand visibility and connect with a new audience. The goal was to kickstart their TikTok account, generate authentic user-generated content (UGC), and rapidly grow their follower base while fostering genuine audience engagement.
WHAT WE DID
UGC Video Views: Utilised user-generated content to increase video views, boosting engagement and overall account activity.
Boosted Content: Employed strategic boosting techniques to drive follower growth and amplify reach on TikTok.
Targeted UGC Creation: Created UGC tailored to resonate with Feather & Down’s audience, enhancing relatability and brand appeal.
Trend Integration: Aligned content with trending TikTok challenges, audio, and themes to stay relevant and increase visibility.
Audience Connection: Developed content that not only attracted viewers but also fostered a meaningful connection with the audience.
Strategic UGC Approach: Built a cohesive UGC strategy that aligned with Feather & Down’s goals of increasing followers and establishing a dynamic presence on TikTok.
