2,958% Sales Increase: Transforming Emma Hardie's Presence on TikTok Shop
Emma Hardie
Client
Beauty
Industry
2,958%
SALES INCREASE
15%
CPA DECREASE
4.1K
SHOP IMPRESSIONS
THE CHALLENGE
Emma Hardie Skincare, known for its luxurious, skin health-focused products, sought to boost sales and establish a strong presence on TikTok Shop within a short timeframe. The goal was to maximize reach, engagement, and conversions through targeted content, optimized product showcases, and strategic partnerships, all while creating a seamless shopping experience for customers.
WHAT WE DID
Shoppable Content Creation: Developed engaging, shoppable-style content specifically for TikTok, focusing on maximizing reach and driving conversions through curated content and consistent posting.
Performance Optimization: Enhanced the TikTok Shop experience through targeted optimizations, improving the customer journey and increasing sales.
Strategic Bundling: Designed product bundles with a 10% discount to boost average order value and encourage cross-selling.
Targeted Shopping Ads: Launched targeted product shopping ads to increase visibility and reach high-intent shoppers.
Shoppable Video Ads: Activated immersive video ads to engage audiences and drive direct conversions on TikTok.
Hero Product Placement: Secured premium placement for a hero product during a livestream event, ensuring prominent visibility in a curated shopping environment.
Affiliate Marketing: Distributed product samples to 15 select TikTok influencers as part of an affiliate strategy, aiming to amplify brand reach through authentic promotion.
Timed Affiliate Promotion: Rolled out a limited-time affiliate promotion with a 15% commission for a 7-day period, strategically designed to boost affiliate engagement and increase sample requests, resulting in impressive growth in sales.
