145% Follower Growth: Bold Social and Influencer Strategy Drives Visibility for Revolver Hotel
Revolver
Client
Hotel
Industry
145%
USERS REACHED
7.9%
ENGAGEMENT RATE
75%
DIVERSE CREATORS
THE CHALLENGE
Revolver Hotel, a radically inclusive hotel in Glasgow, needed to make a memorable entrance into a competitive market, building awareness and attracting a diverse audience even before its official opening. Monumental was tasked with crafting a social media and influencer strategy that would capture Revolver’s bold identity, drive engagement, and establish a unique brand presence.
WHAT WE DID
Creative Social Content: Developed eye-catching, authentic visuals and crafted a unique tone of voice that embodied Revolver Hotel’s “radically inclusive” ethos, helping it stand out in the crowded hospitality space.
Multi-Platform Strategy: Leveraged both Instagram and TikTok to reach diverse audiences, utilizing platform-specific trends to maximize engagement and attract followers.
Influencer Collaboration: Partnered with local influencers to amplify Revolver’s presence, creating buzz around the hotel’s launch and reaching a wider audience through authentic, engaging content.
Engagement Boost: Designed a content strategy that achieved a 7.9% average engagement rate and a 145% increase in followers within three months, successfully building a strong online community ahead of the hotel’s opening.
