180K App Downloads in 2 Months: Revolutionising Growth with Macro Influencers & Celebrities
Acute Art
Client
Tech
Industry
280M
REACH
180k
APP DOWNLOADS
11%
ENG RATE
THE CHALLENGE
Position Acute Art as a trailblazer in the art world by showcasing how top contemporary artists use virtual and augmented reality to bring their creative visions to life. The goal: disrupt the market, drive app downloads, and captivate audiences with a unique virtual art exhibit experience. Monumental was tasked with developing a creative campaign featuring top influencers engaging with virtual exhibits in key cities, using simple, intriguing messaging—“Do you see it?”—and leveraging influencer-shared short clips as an alternative advertising strategy.
WHAT WE DID
Disruptive Influencer Campaign: Launched a bold campaign featuring top influencers experiencing a virtual art exhibit, capturing audience interest through unique, immersive interactions.
Alternative Advertising with Influencer Content: Leveraged influencer-shared short clips to create an organic, engaging alternative advertising push that maximized reach.
Significant App Growth: Drove over 180,000 app downloads in just two months, achieving rapid adoption and brand visibility.
Social Engagement Surge: Generated impressive social growth and high engagement across multiple platforms, amplifying the campaign’s impact.
Widespread Media Coverage: Secured press coverage from leading outlets like BBC, HYPEBEAST, and CNN, further elevating the campaign’s reach and success.
