44% Follower Growth: Fafa’s Establishes Bold Brand Presence in London’s Food Scene
Fafa’s
Client
Hospitality
Industry
44%
FOLLOWER GROWTH
24%
REVENUE INCREASE
4.2%
ENG RATE
THE CHALLENGE
As a new entrant to the competitive London food market, Fafa’s needed to build brand recognition and resonate with the diverse, discerning London audience. With their first store opening in the city, Fafa’s aimed to create a strong, community-centered brand identity that would not only attract locals but also establish loyalty and drive foot traffic to their locations.
WHAT WE DID
Distinct Brand Personality: Worked closely with Fafa’s to craft a unique brand personality tailored to London’s vibrant food scene, using visually captivating graphics, enticing food imagery, and engaging captions that highlighted the brand’s values.
Growth Hacking for Local Reach: Implemented growth hacking techniques to boost brand awareness, targeting key neighborhoods around Fafa’s store locations to drive foot traffic and build local recognition.
Community Engagement: Developed a content strategy focused on creating a sense of community and curiosity, positioning Fafa’s as a go-to spot for nutritious, gourmet street food.
Strong Social Media Presence: Created a robust social media presence that achieved a 44% increase in followers and a 4.2% engagement rate, laying the foundation for long-term brand growth in the London market.
