6,672% Organic Follower Increase: Building QCIG’s Community on TikTok Through Educational and Engaging Content
QCIG
Client
Vape
Industry
6,672%
FOLLOWER INCREASE
2.1%
ENG RATE
500K
VIEWS
THE CHALLENGE
QCIG, a Nottingham-based vape brand, needed to establish brand awareness and drive website traffic on TikTok, while navigating strict promotional restrictions on vape products. The goal was to foster a loyal community, build trust, and establish a unique brand identity, all through organic content strategies that could resonate with the vaping community.
WHAT WE DID
Educational Content: Developed informative posts addressing common vaping queries, using visually appealing FAQ carousels to educate and engage the audience on relevant topics.
Memes for Engagement: Created relatable, shareable content by integrating memes focused on vaping culture. One viral post achieved over 450K video views, helping to enhance visibility and engagement.
Community Building: Shifted the focus from direct product promotion to building a strong community around QCIG’s brand identity. Emphasised authentic, relatable content to foster trust and loyalty among followers.