432K+ Video Views in 1 Month: Boosting Cyclone Pods' Visibility on TikTok and Instagram
Cyclone Pods
Client
Vape
Industry
£0.36
COST PER ENGAGEMENT
3.8%
ENG RATE
432K
VIEWS
THE CHALLENGE
Cyclone Pods, a nicotine-free vape brand aimed at helping people quit smoking, wanted to increase brand awareness in the U.S. market and connect with audiences on TikTok and Instagram. The goal was to engage with relevant social media influencers to build a broader, trust-based community around Cyclone Pods as a leader in nicotine-free alternatives.
WHAT WE DID
Strategic Influencer Partnerships: Collaborated with a diverse group of U.S.-based creators who could authentically represent Cyclone Pods’ mission to help people quit smoking and vaping.
Storytelling for Engagement: Utilized influencers’ personal stories of quitting smoking to create relatable, impactful content that resonated with Cyclone Pods' target audience.
Authenticity in Messaging: Ensured that each influencer’s content was genuine, aligning Cyclone Pods with creators who were transparent and trustworthy, which helped foster audience trust.
High-Quality, Relatable Content: Produced engaging content that was tailored to each influencer's unique style, allowing for seamless integration of Cyclone Pods' values with the influencers' narratives.
