Over 10 Million UK Users Reached in 3-Month Influencer Campaign

Influencer Marketing

RELX

Client

Vape

Industry

10M

REACH

7K

CLICKS TO WEBSITE

3.5%

ENG RATE

THE CHALLENGE

RELX, a global vape brand known for its sleek design and smooth technology, aimed to strengthen its presence in the UK market. The challenge was to build brand credibility and drive engagement on Instagram by partnering with influencers who could authentically represent the product. Due to regulatory requirements, all influencers needed to be over 25. Additionally, RELX wanted to leverage high-quality influencer content that could be repurposed for further reach and return on investment (ROI).

WHAT WE DID

Influencer Acquisition and Trust-Building: Collaborated with a diverse group of micro to macro influencers, carefully selected to comply with UK regulations and foster trust among the audience.
High-Quality Content Creation: Engaged influencers to produce visually compelling, credible content that showcased RELX’s products and reinforced the brand’s premium image.
Content Repurposing for ROI: Repurposed influencer content across social platforms to maximize visibility, enhance engagement, and boost ROI.
Campaign Success and Insights: Delivered a high-impact campaign with strong brand recognition, increased website traffic, and measurable engagement, gathering valuable insights into consumer interactions and preferences.

Cole Griffin - Marketing Manager

I have been partnering with Monumental for over a year and can only write positive remarks from our collaboration. From the beginning, Monumental has been transparent about every detail of our project and with every passing campaign, our relationship grows stronger.

If you’re looking for a partner for upcoming social media projects or digital campaigns, the team at Monumental is definitely worth your time and budget.