LGBTQ+ Fostering Campaign Achieves £0.04 Cost Per View
Client
Industry
Barnardo’s
Charity
125k+
USER IMPRESSIONS
£0.04
COST PER VIEW
112k+
USER IMPRESSIONS
THE CHALLENGE
Barnardo’s aims to raise awareness, foster engagement, and prompt action among LGBTQ+ individuals and couples to enquire in fostering children.
Monumental leveraged its unique influencer software analysis model and diversity experts to map the followers of specific LGBTQ+ content creators – this facilitated the identification of search terms, mentions, and tags aligning with Barnardos’ campaign messaging.
We engaged these content creators in non-paid collaborations to create authentic tailored content, urging their followers to click on the link if interested in adoption or fostering
