$100K NFT Sales Tailored Content Disrupts the NFT Industry in Just 14 Days
Atlast Labs
Client
NFT
Industry
33k+
NEW FOLLOWERS
$100k
SALES IN 24 HOURS
2.9M
VIDEO VIEWS
THE CHALLENGE
Atlas Labs teamed up with Monumental to execute a fast-paced launch of an exclusive NFT collection, celebrating the historic reintroduction of Spix’s macaws into the wild through Project UNEXTINCT. The goal: to build excitement and awareness around the NFT drop by creating a digital buzz across PR and social media channels—all timed with the birds’ release.
WHAT WE DID
TikTok Disruption: We tapped into TikTok’s unique audience dynamics with content that felt native, sparking curiosity and engagement.
Viral Success: Launched a headline-grabbing video that went viral, racking up over 2 million views and counting.
Explosive Social Growth: Drove 2.9 million views, 33,000 new followers, and 423,000 shares, building massive buzz around the NFT launch.
Sales Impact: Achieved $100,000 in sales within just 14 days, turning engagement into real results.
James Cochran - Chief Growth Officer