$100K NFT Sales Tailored Content Disrupts the NFT Industry in Just 14 Days

Atlast Labs

Client

NFT

Industry

33k+

NEW FOLLOWERS

$100k

SALES IN 24 HOURS

2.9M

VIDEO VIEWS

THE CHALLENGE

Atlas Labs teamed up with Monumental to execute a fast-paced launch of an exclusive NFT collection, celebrating the historic reintroduction of Spix’s macaws into the wild through Project UNEXTINCT. The goal: to build excitement and awareness around the NFT drop by creating a digital buzz across PR and social media channels—all timed with the birds’ release.

WHAT WE DID

TikTok Disruption: We tapped into TikTok’s unique audience dynamics with content that felt native, sparking curiosity and engagement.

  1. Viral Success: Launched a headline-grabbing video that went viral, racking up over 2 million views and counting.

  2. Explosive Social Growth: Drove 2.9 million views, 33,000 new followers, and 423,000 shares, building massive buzz around the NFT launch.

  3. Sales Impact: Achieved $100,000 in sales within just 14 days, turning engagement into real results.

James Cochran - Chief Growth Officer

After being turned away by multiple condescending agencies who told us our timeline was too short, our project was too ambitious etc., Monumental recognised our vision and came on board late notice with a highly-driven, optimistic, ambitious and can-do attitude, and with extremely generous rates given the impact nature of our project.

In three weeks, they helped us launch an ambitious NFT-for-good campaign that saw us raise over $100K for a unique conservation project, reach a social media audience in the millions (over 2 million on one TikTok video alone), and land over 20 articles in major media outlets and publications including Forbes.

Jamie and his team were incredibly flexible, and focused on success, and weathered some of our more unreasonable demands and last-minute changes to plans around the clock with enthusiasm and dedication.

Our project was highly bespoke and in a niche market, and Monumental got to grips with our vision extremely quickly, learning on the job and driving progress with a highly agile and analytical approach. Highly recommended, these guys were exactly what we needed, and we will absolutely return to Monumental as our first choice of growth marketing partner in the future.”

READY TO GROW?

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