4.2M Users Reached by Diverse Creators to Drive Authentic Engagement Across Europe
lululemon
Client
e-commerce
Industry
4.2M
USERS REACHED
7%
ENGAGEMENT RATE
75%
DIVERSE CREATORS
THE CHALLENGE
Lululemon partnered with Monumental to champion diversity and inclusivity through social media while reaching a wide, engaged audience. The objective was to elevate diverse voices within their brand storytelling, fostering authentic connections, increasing brand advocacy, and driving meaningful engagement through user-generated content. To achieve this, Monumental needed to curate a network of influencers who authentically represented varied demographics across the UK, Germany, and France, all while aligning with Lululemon’s brand values.
WHAT WE DID
Diverse Creator Scouting: Conducted an extensive search across Europe, carefully selecting 66 influencers from the UK, Germany, and France who authentically resonated with Lululemon’s commitment to diversity.
Authentic Content Creation: Collaborated with creators to produce feel-good, relatable content that reflected individual stories and unique backgrounds, fostering a sense of genuine connection with audiences.
Organic Social Growth: Leveraged user-generated content and organic reach, amplifying Lululemon’s presence on social platforms and driving community engagement without relying solely on paid media.
Alignment with Brand Values: Ensured that all content supported Lululemon’s objectives, creating a seamless connection between the brand’s values and the influencers' content, building credibility and fostering brand loyalty.
