2,374% Follower Growth in 6 Months: Building Balance Active Formula’s Presence on TikTok
Balance Active Formula
Client
Beauty
Industry
2,374%
FOLLOWERS INCREASE
1.1m
USERS REACHED
4.4%
ENG RATE
THE CHALLENGE
Balance Active Formula, a skincare brand focused on mature skin, wanted to establish a strong presence on TikTok and grow its follower base by leveraging user-generated content (UGC). The goal was to boost brand visibility, attract a targeted audience, and create engaging content that resonated with consumers on TikTok.
WHAT WE DID
Strategic UGC Approach: Developed a UGC-focused content strategy aimed at attracting new followers and establishing an active, engaged community.
Boosted Content for Growth: Utilized boosting strategies to amplify reach and accelerate follower growth on TikTok.
Enhanced Visibility: Increased brand visibility and extended reach, connecting with a diverse audience interested in skincare solutions for mature skin.
Tailored UGC Creation: Crafted user-generated content that specifically resonated with Balance Active Formula’s target audience, fostering a stronger connection with viewers.
Engagement through Video Views: Leveraged UGC to drive video views, boosting overall engagement and activity on the account.